We know that selling property is an important business – not only is it our livelihood, but we’re fundamental in helping people to find their perfect home. Your potential buyer might be a first-time buyer, or a couple looking to start their lives together. It could be a family looking for something better for them, or a more mature client wanting to downsize. They all have one thing in common: they look to real estate experts to help them realize their property dream.
might have the correct buy for your next client – but what if you don’t? It
could be that you’re not attracting the best clientele for those properties
that are on your books. If you aren’t on someone’s list, or you’re not present
in the correct place, then that’s custom that you, and your sellers, are
missing out on.
what do you do? With our disposition to be online, it only seems natural that
your next step should be to boost your presence with these channels. There are
a number of different options available to you as a real estate agent – these
are some of the items you could consider implementing to your strategy if you
Have a great website
it comes to making a large purchase, such as a family home, today’s consumers like to do a lot
of the work themselves. So a potential buyer may use the property’s address on
Google Maps to see where it is, then use Street View to get a feel for the area
and see which shops are nearby.
So you should make it easy for your potential buyers to access this information in one place. This can include photos, plus easy access to Google Maps. Also include information such as what items are nearby and how far away they are (e.g. the nearest bus stop is a five-minute walk away). You could use idx websites for a modern online presence for your real estate listings, which appeal to both buyers and sellers.
make sure your site is mobile-friendly. Tech-savvy customers spend a lot of
time on mobile devices, and one study has shown as many as 80% of those
accessing the internet do so via a mobile device.
Use social media
Social media is a goldmine for
real estate businesses
– 99% of millennials and 90% of baby boomers start their searches for their
next home online. However, you should have a concrete strategy for your social
is a staple for marketing for you as a real estate agent. This is because its
user demographics represent your target audience for any age and income. The
channel also has a number of business features that work for your brand – you
can publish updates on your listings, add content, communicate with customers,
get reviews and book appointments.
is also a great choice; fantastic-looking photos of your properties go with the
most popular content types on the platform. It’s also
becoming more of a priority for those in boutique or luxury real estate
businesses. Instagram Stories also give you the chance to give swift,
personalized daily updates.
are many things you can do with your social media channels. Stunning images of
your properties are central to many real estate brands’ social
media strategies, for instance: they will encourage likes and shares, as well
as encouraging people to contact you.
also have the chance to highlight success stories. Not only do they build
social proof, but they also show the human side to your organization. Highlight
your track record, too, by celebrating accolades and awards.
Real estate agents are using
creative videos to push property marketing boundaries. They’re
using their listing and social media channels to post these eye-catching clips
to attract buyers.
are even examples of estate agents who have used actors in their property
marketing videos, with others who even invite audiences to filmings. One
campaign in Sydney, Australia, involved a video for a Star Wars fan, where
lightsabers were used and included the characters of Darth Vader and Luke
a buzz, this particular video had 12,000 views and 40 groups to its first
opening – where typically only five buyers turn up. Of the 40 who came through,
they commented on the video and said it got them excited about the property.
think about what would work best for you and your real estate business and consider
incorporating some elements of these suggestions which could boost interest